When teams discuss marketing investments, the conversation often centers on advertising, social media, content creation, search engine optimization and digital campaigns. Public relations is ...

The basic principle of advertising—get your audience members’ attention and make them want to buy—may always stay the same. But when it comes to how advertising is done, evolving technology and ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Comparative advertising involves the explicit or implicit comparison of a brand’s offering against one or more competitors on specific attributes. This strategy can enhance message distinctiveness, ...

Businesses are always under pressure to get new customers, raise brand recognition, and keep long-term ties with custome ...

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out in a crowded market. The Fast Company Executive Board is a private, ...

Working at a startup can feel like building a plane while you’re trying to take off. Use these ten marketing tips to effectively grow and sustain your startup. Startups can significantly enhance ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

Discover the best marketing strategy templates for ClickUp, Asana, Notion, monday.com, Google Sheets, Excel, and more. A marketing strategy is more than a document. It’s a high-level plan that defines ...

Many investors think of marketing as more of a function to build brand awareness than to generate leads and sales — but it does both. Here’s how to get your investors on board with your marketing plan ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Building a community is a good marketing strategy that can also be useful as a way to launch, scale, and maintain a business.