Sponsorship has grown up. It’s multi-faceted. It’s quantifiable. And it’s widely acknowledged to be at the forefront of modern marketing. It is not just mature, it is wise. In the past, sponsors have ...

Shwetasree Majumder and Harsimran Kalra of Fidus Law Chambers consider whether it’s time for a legislative overhaul to stop the ambush marketing of sporting events Recent years have seen a welcome ...

Paddy Power ‘head of mischief’ Ken Robertson speaks to The Drum about the year when marketing convention went out the window for the brand. The fact that Paddy Power employs somebody with the job ...

Young consumers aged 16-24 favour official sponsors over ambush marketing at sporting events, new research has found. The study, carried out by Voxburner, surveyed over 1,000 young consumers online ...

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We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

In less than six months Germany will host the 18th tournament of the FIFA World Cup, attracting thousands of visitors eager to support their favourite football team. Marketing opportunities will be ...

DETROIT (Reuters) - On a sunny day in June in South Africa, three dozen women clad in identical flattering orange dresses were ejected from a World Cup football match. The offense: wearing dresses ...

Ambush Marketing is an infringement in disguise. It’s a promotional marketing technique where brands jump the bandwagon of a monumental sports event to promote themselves by using footage from the ...

CHINA - Nike has ambushed Adidas in its latest Olympics-related campaign without openly using the Olympic rings logo but scraping the sides of the Games with references to locations with the word ...