Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’re all familiar with loyalty points and rewards, and most ...

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

American shoppers are looking beyond simple discounts in 2026, and grocery loyalty programs are becoming a key tool to reduce ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Top-ranked athletes will grab attention in nearly every event at the Prefontaine Classic on July 3 and 4, while current and former Oregon Ducks... Discover the best loyalty program software for ...

Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...

Discover how elite status in airline and hotel loyalty programs can reward you with exclusive perks like upgrades and ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Kith made waves at the start of 2024 when it launched Kith Loyalty, a new program that rewards loyal consumers with early access to exclusive products, events and more via the Kith App. The decision ...

A recent eMarketer study found that 35% of loyalty members say point accumulation and expiring rewards are their biggest ...

McDonald's and Jack in the Box are among the restaurant chains with plans to launch loyalty programs this year to retain the digital customers they gained during the pandemic. Restaurant digital ...