Ganapathy Viswanathan, Communication Consultant & Author, says the communications industry may be talking more about ...

One thing that hasn’t changed is that some of the most common misconceptions about PR persist. Every day, I speak with ...

Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold outreach needed. Traditional lead gen is fading. This article reveals how smart ...

Nikki Little is the chief marketing officer at Franco and an integrated communications professional with more than 18 years of experience. PR professionals have long struggled with getting a seat at ...

Founder of Key Communications explores how the communications profession is evolving beyond generating headlines to becoming ...

Today, every expert worth their salt is online, making the professional landscape more competitive than ever. With countless pros in every field vying for attention, it’s crucial to establish a ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

The Golden Age of Strategic PR is when PR stops reacting to stories and starts shaping the strategy that creates the ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...