Empathy – the disciplined ability to internalise stakeholders’ perspectives, emotions, incentives and implicit needs – turns ...

Albert Einstein once said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” While that may sound extreme, it does highlight the ...

The first step in solving any problem is defining the problem correctly. It's here, at step one, where we're already failing in how we're thinking about our nation's fiscal crisis. Despite the fact ...

Clear problem definition is the foundation of effective enterprise SEO, aligning teams around facts instead of assumptions.

A few months ago, a tweet made me laugh out loud: “The first rule of philosophy club is hard to define.” It may seem pedantic, but getting definitions right is actually a big deal. That’s especially ...

The sustained chorus and friction over the problems with passwords only reveals symptoms, not the problem itself. Building a better solution starts with clearly defining the challenge. Michael Daniel, ...