Tesco has announced it is offering “hyper personalisation” Clubcard promotions to customers, in partnership with grocery tech company, Eagle Eye. As a result, the parent company of Tesco Mobile will ...

McVitie’s is celebrating 100 years of its Chocolate Digestives with a new campaign launching this week. Created by TBWA\London, the campaign features a digital out-of-home activation at Piccadilly ...

Caroline McClelland, marketing manager at Kumulos, explains why the future for in-app messaging is consent-based. Consent-based messaging has never been so important for mobile marketers. Just read ...

Motorola has appointed leading modular agency Modern Citizens to spearhead its social media strategy and content execution in the Benelux region. The partnership marks the launch of an innovative ...

Walkers has sparked a nationwide frenzy with the return of its beloved Worcester Sauce crisps, launching an integrated campaign with VCCP and Good Relations to announce that the iconic flavor will now ...

Lucozade Alert has teamed up with British boxing champion Anthony Joshua to introduce a special edition of its Mango Peachade Zero Sugar drink. The campaign was spearheaded by the brand’s social media ...

The introduction of Try On for Home Decor follows the successful launch of Try on for Beauty products on Pinterest Pinterest has launched Try On for Home Decor, a new way for Pinners to shop for the ...

Little Dot Studios has been awarded the prestigious 2025 Premier Partner status in the Google Partners programme. This recognition highlights the company’s exceptional work in supporting partners ...

Bauer Media Group has officially acquired Clear Channel Europe-North, a major player in Out of Home (OOH) advertising, after securing all necessary approvals. With this move, Bauer expands its media ...

Mobile gaming studio SuperPlay has announced a new collaboration with Disney Games to launch Disney Solitaire, a free-to-play mobile game now available on Android and iOS. Disney Solitaire reinvents ...

LinkedIn has unveiled an episode from its latest social-first campaign, “Know-How That Sticks,” in collaboration with integrated agency VCCP London. This initiative features three short films ...

The parent company of Facebook, Meta, has enhanced user experiences with significant upgrades to its Reels and Feed ranking technologies using AI. As a result, the technology giant has introduced a ...