Third-party sellers accounted for 60% of paid units sold on Amazon in Q1 2026, down from 61% in Q4 2025 and 62% the quarter before that. It's the first time the metric has fallen for two consecutive ...

The first quantitative analysis of Amazon marketplace performance across all global markets. Seven proprietary performance scores reveal which marketplaces reward seller investment — and which ...

2025 squeezed e-commerce profitability from every angle. Tariffs created chaos without changing consumer behavior. Advertising’s evolution from optional to unavoidable accelerated further. AI raised ...

The eighth edition of the Year in Review report condenses the topics explored on Marketplace Pulse in 2025. The Great Compression examines how multiple forces — tariffs, AI, advertising costs, ...

Percent of worldwide units sold by marketplace sellers. Last reported quarter 2026 Q1 it was 60.0%, down by -2% year-over-year from 61.0%.

Third-party sellers accounted for 60% of paid units sold on Amazon in Q1 2026, down from 61% in Q4 2025 and 62% the quarter before that. It's the first time the metric has fallen for two consecutive ...

Amazon and Meta have partnered to link Facebook and Instagram accounts with Amazon, enable on-platform commerce, and share data for ad targeting. Previously, ads on Facebook and Instagram would link ...

Firms acquiring successful brands on Amazon have attracted over $16 billion in capital raised. They are known as Amazon seller aggregators. The market had a breakout year in 2020 because of three ...

Thousands of sellers have joined the new Shein marketplace in the U.S. Most are Amazon sellers, whom Shein appears to be actively recruiting. Shein launched a marketplace in May. Originally a ...

Amazon and its sellers sold $700 billion worth of goods in 2023. Gross merchandise volume (GMV) has more than doubled in four years; most of that growth came from the third-party marketplace.

Top Etsy sellers based on sales over the past 12 months, updated on October 16th. This list is dominated by the United States sellers, with 63 of worldwide top 100 sellers. United Kingdom is next with ...