Third-party sellers accounted for 60% of paid units sold on Amazon in Q1 2026, down from 61% in Q4 2025 and 62% the quarter before that. It's the first time the metric has fallen for two consecutive ...

Sellers have adopted AI broadly but narrowly, putting it to work overwhelmingly on content tasks like listings and imagery, ...

We surveyed 181 marketplace sellers representing over $2 billion in combined annual revenue to understand how businesses are actually performing beneath the platform-level data. The results reveal ...

Sales in Walmart brick-and-mortar stores and e-commerce in the US. Last reported quarter 2025 Q4 it was $129.20 billion, up by 5% year-over-year from $123.50 billion. From $462.40 billion in 2024 it ...

Amazon International Sales compared to the sum of International Sales and North America Sales. Last reported quarter 2025 Q4 it was 28.5%, up by 4% year-over-year from 27.3%.

Editor’s note: This article was updated on April 24, 2026 to clarify that Marketplace Pulse’s new seller figures reflect sellers who launched at least one product listing, not account registrations.

Amazon is pocketing more than 50% of sellers’ revenue - up from 40% five years ago. Sellers are paying more because Amazon has increased fulfillment fees and made spending on advertising unavoidable.

Firms acquiring successful brands on Amazon have attracted over $16 billion in capital raised. They are known as Amazon seller aggregators. The market had a breakout year in 2020 because of three ...

Container shipping rates from China to the U.S. have been above $10,000 for nine months. Compared to rates pre-pandemic, they are still up ten times. While global supply chains have slightly ...

Thousands of sellers have joined the new Shein marketplace in the U.S. Most are Amazon sellers, whom Shein appears to be actively recruiting. Shein launched a marketplace in May. Originally a ...

Sixty thousand sellers eclipsed $1 million in sales on the Amazon marketplace in 2021. The number has doubled over the past three years. According to Marketplace Pulse modeling of the seller ...

Amazon sellers now face less competition than in 2021, with over 30% more traffic per active seller available across its global marketplaces. Despite adding nearly a million new sellers annually, the ...