Iron is crucial for oxygen transport, energy production, and endurance – some of the core pillars of athletic performance.

Washington, DC—The U.S. Food and Drug Administration’s (FDA) has confirmed that Beta (β) Nicotinamide Mononucleotide (NMN) is lawful for use in dietary supplements. The Natural Products Association ...

As consumers enter 2026 with evolving priorities, the food, beverage, and wellness industries face shifting expectations around how people shop, eat, and support their health. Conscious consumption, ...

As the American Herbal Products Association (AHPA) looks to 2026, we see a defining year for the industry ahead. This period is characterized by a strong, evolving market adapting to factors ranging ...

What will be trending in active nutrition for 2026? Scale. No, not the one associated with GLP-1 use, although if I were a Big Mac and a side of fries, I’d be nervous. I’m talking about the many ways ...

“Functional mushrooms have gained significant attention for their dual benefits in supporting both immune health and stress resilience,” Lauren Clardy, Senior Director Branded Ingredients, Maypro, ...

If Natural Products Expo West 2026 is any indication, the natural products industry isn’t just growing, it’s accelerating, with sharper instincts and bigger ambition. From packed aisles to ...

Austin, TX—Whole Foods Market’s Trends Council has unveiled its annual food and beverage trend predictions for 2026, highlighting eight movements expected to influence how consumers shop, cook, and ...

Ranking on Google isn’t enough anymore. Learn why supplement brands are missing from AI-generated answers—and how to fix it ...

Explore food synergy, the art of eating real foods in combinations that nourish not just our bodies, but our connection to ...

Bloomingdale, IL—In 2017, NOW has been conducting an industry self-policing program, testing unfamiliar brands found on Amazon in an effort to identify and address low-quality products in the ...

Curve New York and Curve Los Angeles reinforced the position as the premier destination for intimate apparel, swimwear, and lingerie innovation. Across both coasts, buyers, designers, and brands ...