If you're looking for a strong B2B events strategy, check out our blog on events in 2026, alongside two award-winning ...

If you're looking to tackle the B2B talent crisis in the age of AI, check out our blog by Caroline Clark, the MD over at ...

For years, communication and collaboration have been described as “soft skills.” Important, yes, but rarely seen as commercial drivers. That mindset no longer reflects reality. And at B2B Marketing, ...

We all know how powerful content marketing and thought leadership are – after all, research shows that 70% of buyers prefer to learn about a product or service through an article over an advertisement ...

Humanization in B2B marketing? It's still very much a trend in 2026 and in this blog, we share two shortlisted campaigns from ...

Earlier this year, we released our 2026 UK Agencies Benchmarking Report, packed with valuable insights into the evolving B2B landscape. Alongside thought leadership trends, client satisfaction metrics ...

Check out this Hut 3 and B2B Marketing guide to benchmark your AI maturity and turn your marketing into measurable business impact. Data and Insights, Marketing operations and technology [MarTech], ...

Lenovo is a Chinese multinational technology company dual-headquartered in Beijing, China and North Carolina, USA, with a global turnover of US $51 billion and 57,000 employees worldwide. Lenovo ...

What does it take to turn bold brand thinking into real commercial impact? This Grand Prix-winning case study reveals how ...

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.