Apple and Samsung have taken legal action against China-based Xiaomi in India involving ads that targeted the iPhone and some Samsung models, reports The Economic Times. Experts say this is “ambush ...

With less than a year to go to the Olympic Games in London, the UK is pursuing aggressive legislation, litigation and policing of ambush marketing In March the government released its most specific ...

The marketing partner of the Nigeria Football Federation (NFF), Pamodzi Sports Marketing Company, has warned Airtel Nigeria to stop ambushing the sponsorship rights belonging to MTN Nigeria. According ...

Panellists from Marshall, Gerstein & Borun, US Soccer, FIFA World Cup 2026, and the US Olympic and Paralympic Committee explore IP and brand protection challenges in the global sporting arena.