The former HP and Facebook CMO has been brought in as part of plans to “accelerate execution” of PayPal’s long-term growth ...

Having joined from Amazon three months ago, Claudine Cheever says storytelling has been a consistent thread throughout her ...

The retailer has tweaked its ‘Should’ve gone to Specsavers’ brand line to better showcase the full range of services it ...

Per the report, “buying has become an act of confirmation, not selection”, and marketing needs to catch up to this reality.